Campaign identity and exhibition design for World Aids Day at London’s City Hall

 

Visual identity for The Body Shop’s collaborative campaign with UNAIDs to reinvent the red ribbon and raise HIV awarenesss through a “Be an Activist" message. The focus of the campaign was an exhibition to mark World Aids Day at City Hall in London. I was asked to develop the identity for the campaign and design all exhibition graphics and supporting promo materials, with photography shot exclusively by Rankin.

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Pegasus – Team Novo Nordisk